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Mauve Retailer™
End to end campaign management software for the retail sector
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T: +44 (0)1202 865 165
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Mauve Retailer is a powerful, easy to use application, developed specifically for the retail sector, which provides end to end campaign management. The key role of Mauve Retailer is to introduce simplicity, transparency, visibility and accountability to the entire campaign management process.
Primary Cost Savings
Within campaign management, Mauve Retailer reduces the amount of time required to manage and calculate POS requirements, minimises ad hoc store call offs due to accurate store profiling and reduces stock destruction at the end of each campaign.
With customers including Allders, Mothercare and Vodafone, our experience has demonstrated that Mauve Retailer provides an average saving of 15% across campaign management, print production and logistics. This is achieved through providing retailers with a vehicle to accurately procure the exact print quantities required, reduce the amount of overs required and minimise the amount of store call-offs, primarily due to the fact that the right stock is delivered to store at the start of the campaign. Through accurate store profiling, wastage is also minimised at the end of each campaign.
Store Profiler
As one of the core components of Mauve Retailer, Store Profiler provides a central database of every store, holding details of departments, display points, layouts, floor plans, store fronts and even staff.
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Centralised Information
Mauve Retailer addresses one of the key issues relating to campaign management in that all of the information held is centralised, whether it is store profiles, stock, store orders, campaigns, promotions, distributions, supplier quotations, print instructions or deliveries. Being centralised means that there is always a single source of the most relevant, up to date information, removing the reliance on spreadsheets exchanging hands via e-mail, often bringing into question which is the most up to date version of a document which is constantly being modified.
Any Time, Anywhere, Any Device
Being accessible via a secure web site, using any standard web browser, means that all data held within Mauve Retailer can be accessed from literally anywhere that a user has access to the Internet, whether people are using a standard desktop PC or a mobile laptop. The introduction of GPRS and BlueTooth technology has also lead directly to Mauve's being able to introduce full accessibility via Palmtop computers (e.g. Compaq iPaq, Palm or Sony Clie) over mobile phone networks. The future introduction of 3G technology will also serve to provide even faster access.
Cost Analysis and Reporting, Leading to Long Term Savings
One of the main drivers behind Mauve Retailer is its ability to provide total visibility of all costs incurred as part of a overall campaign. The reporting facility provides full access to current and previous campaigns, to allow direct cost comparisons. The additional functionality within Store Profiler ensures that, regardless of the campaign being managed, the right quantities are shipped to the right stores at the right time. The objective is to provide retailers and brands with a vehicle to maximise their return on investment across any campaign.
Totally Independent of Suppliers, Warehouses, Stores/Customers and Stock
Unlike many proprietary systems, Mauve Retailer is provided as a solution which is totally independent of the organisations that it encompasses. Users are not tied to using a particular supplier or warehouse/distribution centre and the system provides access either centrally via head office or independently by stores and customers. Its flexible architecture also means that it is not restricted to campaign management of POS - the stock catalogue and individual store profiles can hold details and specifications of literally anything, from POS to brochures, light fittings to members of staff.
Functionality Covers Wholly Owned Stores, Franchises and Channel Partners
Due to the nature of the development of Mauve Retailer, input has been (and continues to be) driven by users of the system, all of whom have their own routes to market, covering wholly owned stores, franchises and channel partners, or a mixture of some or all of these. Regardless of an individual retailer's route to market, the application provides the flexibility to provide a real world solution to virtually all retailers' requirements.
Totally Customisable Architecture
Although many people see the end result as being the same, in that a campaign is delivered to market, all retailers work in very different ways to achieve the end result. The flexible architecture built into Mauve Retailer means that it can be customised to each individual customer's specific requirements, without the need to provide bespoke development services. Given the maturity of the application and the number of customers already using the system, key functionality introduced for one retailer is automatically made available to all other users of the system.
Summary
Mauve Retailer is a powerful, yet easy to use campaign management, stock control and retail management solution. For further information on Mauve Retailer and other Mauve products and services, please contact Mauve via e-mail enquiries@mauvesoftware.com, by phone on +44(0)1202 865 165 or complete our online enquiry form. We look forward to hearing from you.
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